Baiba Žiga

My StoryI am a connector. I connect people, ideas and past to the future like dots. I am fearless in challenging the status quo and conventional thinking and someone you can count on to inspire you to think differently.

Originally from Latvia, I have spent the past decade in the UK, where I obtained a degree in Management and Entrepreneurship from University of Southampton. Since I have spent my career working with FTSE100, NYSE listed corporates, SMEs, public sector, and government organisations, where I have been involved in a number of global initiatives relating to People, Workplace Culture, Transformation, Sustainability and Diversity, Equity and Inclusion (DEI).

Since 2020, I am a Founder and CEO of Lakehouse Consulting, where I coach high-performing and inclusive leaders and teams across the UK, EU, and US.

As a JSCS certified life and success coach, I approach my work in a non-hierarchical manner and with connection, growth, and co-creation, as my guiding values. I create spaces of trust and psychological safety, where leaders and teams alike can bring their full, authentic, and unique selves to, as such environments are not 'nice to have' but essential for encouraging growth, innovation, productivity, and sense of belonging.

I am passionate about the power of community, collective action, and global impact. Yet, I know that this work begins with our own self-exploration and inclusion.

If you feel it is time for you to level up as a leader to unleash the power of the diversity of your team and create impact, while working from a space of authenticity and balance, I would be happy to connect with you.