Group 49 Created with Sketch.
Get Started Today

Ready to enroll? Take the first step:

Erica Shoop

  • Business + Life Coach for the Self-Employed

Erica Shoop

  • Business + Life Coach for the Self-Employed

My career is a kaleidoscope of experiences, blending the worlds of operations, consulting, marketing, and learning & development, and though the focus was slightly different, the common thread was that I had to learn each area with enough depth to work directly with business owners and leaders on strategies to achieve growth and profitability. 

For a while, this well-rounded journey felt like a detriment, but it turns out I was collecting experience that set me up for my most fulfilling venture yet – building my own business to coach visionaries like you who want to live and work on your own terms. 

I’ve been there, done that, and now, I want to help you do it too—but better, faster, and with fewer bumps along the way. Yes – I had bumps…and false starts and failures lessons. 

Here was my biggest realization – when I was starting my own business, it didn’t matter that I knew exactly what I needed to do to build it, market it, sell it, and scale it. As it turns out, that knowledge is only one part of success.

I burned out thinking I had to put the rest of my life aside and get it all done yesterday so I could get to the part where I was profitable (spoiler…that slowed me down even more). 

Fear, doubt, overwhelm, and loneliness (among many other things) are REAL for anyone who is working for themselves. I wasted so much time overthinking, second-guessing myself, and feeling like – because this is MY business – I had to do it all alone.

I didn’t have two things that I now know are the most critical factors in an entrepreneur’s success – the right mindset and a community.  

So, let’s do it differently. I’ll be your cheerleader and also your truth-teller. I’ll help you simplify the complex.

I’ll ask you the hard questions that nudge you right out of your comfort zone—where the real magic happens. 

We’ll move with clarity and intention to build your dream life, blending razor-sharp business strategies with focused attention on the other areas of your life that will bring meaning and fulfillment – whatever those are for you. Because your business is your livelihood but not your whole life, and your whole life should be a joyful, fulfilling journey.

Whether you’re wondering where that dream life you envisioned ran off to, or if you’re just starting out and want to design it from scratch, you’re in the perfect place. Together, we can take on the world—or at least your corner of it, and I’d be honored to be the tour guide on your journey.

I can’t wait to meet you, strategize with you, and celebrate your inevitable success.